Insights

What we've learned
building this stuff

Notes on performance, search, product and brand — written by the people doing the work, not a content farm.

What we ship in the first two weeks of every project

Project timeline showing discovery, prototype and first build sprint

2 posts

Page speed is not a vanity metric. Here is what we measured across every site we shipped last year, and the three fixes that moved the needle most.

Monthly, not weekly

What we shipped, what broke, and what we'd do differently. Unsubscribe in one click, no hard feelings.